Etisalat MOTB

🎉 e& MOTB 2026

Dubai’s Most Iconic Outdoor Market Returns

📅 1–11 January 2026
📍 Dubai Design District (d3)
💸 Free entry & free parking

Back for its 13th edition, e& MOTB transforms Dubai Design District into a vibrant, futuristic playground, blending Gen Z energy with a bold vision of what the next century might look like. Expect a dynamic monochromatic world, immersive experiences and endless opportunities to shop, taste, explore and create.

🌐 Step Into a Future-Inspired Festival

This year’s edition celebrates Gen Z culture, transporting visitors 100 years into the future with a captivating atmosphere designed to spark creativity and awaken the senses.

Far from a traditional shopping venue, e& MOTB is a curated hub of unique finds, independent brands, innovative food concepts and live entertainment—all set against d3’s cutting-edge backdrop.

🎭 Why You Can’t Miss e& MOTB 2026

🎶 Live Entertainment From Day to Night

Expect a full schedule of engaging performances, from free concerts (details coming soon) to dynamic dance shows and lively on-stage competitions.

🎨 Creative Workshops & Activations

Dive into hands-on activities, interactive installations and artistic workshops designed for every age and interest.

📸 Futuristic Installations

Explore visually stunning setups and immersive photo spots perfect for social sharing—step into the future and capture unforgettable moments.

👧 Fun for Kids

A full lineup of child-friendly activities ensures the little ones stay entertained throughout your visit.

🛍️ Explore Exclusive Finds at the Open-Air Pop-Up Market

Browse a curated selection of 56 participating brands, featuring everything from emerging labels to luxury pieces. Discover:

• Homegrown fashion and regional designers
• Vintage and gender-neutral styles
• Jewellery and accessories with a story
• Stylish men’s, women’s and kids’ wear

💄 Discover The Glow Bloc

Beauty lovers can explore new collections and limited-edition favourites from MAC Cosmetics, with five more top beauty brands joining the impressive line-up. Expect immersive tastings of the latest makeup, fragrances and seasonal gift sets.

🍔 A New Wave of Culinary Delights

Indulge in 27 brand-new foodie experiences, each offering unique flavours and Instagram-worthy presentations. From street bites to gourmet surprises, the food scene at e& MOTB is designed to impress—and tempt you back for seconds.

Stay tuned for the newest announcements and must-try dishes.

💸 It’s All Completely Free

• Free entry
• Free parking
• Free entertainment

Just bring your family, friends and curiosity—and pay only for what you choose to eat or buy.

🕒 Timings

• Monday – Thursday: 4pm – 10pm
• Friday: 4pm – 12am
• Saturday & Sunday: 12pm – 12am

Discover a futuristic world of creativity, culture and community—only at e& MOTB 2026.